Marketing and Publicity

Corporate gifts (EUR 1.56M)

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Challenge

Negotiate gifts for the Christmas campaign.

Solutions

We divided the campaign into two buys:

Wine. We negotiated online to choose a vintage wine and a reserve wine, and we chose a supplier for each type of wine.

Gifts. We chose them from among wide range of samples, negotiated the prices of each one and worked with 10 suppliers for 24 items.

We did not commit to a minimum purchase; we simply gave the various vendors an estimate based on the previous year’s campaign results.

Results

For this client obtained a savings of EUR 188K vs. the best RFQ response.

Hemos negociado para 14 clientes un volumen de 331 MM €, logrando un ahorro de 91 MM €.

Savings

27.5%

Telemarketing (16 MM € )

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Challenge

Reduce the cost of credit card issue by telemarketing through third-party companies.

Solutions

Focus on strategic suppliers with the size and capacity to cover customer needs.

Establishing an outsourcing scheme service

Establish a payment scheme through which productivity as well as quality are guaranteed in solutions delivered to the client.

Definition of service levels and financing in cases of noncompliance or fraud.

Japanese auction contract award process.

Results

A savings of EUR 2.55M was obtained (15.88%) over current cost among the main companies nationally.

Savings

15.88%